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☆ Here are Monday's biggest analyst calls: Nvidia, Apple, Amazon, GM, Uber, Carvana, Nike, Palo Alto & more
▼ + stars: | 2023-12-04 | by ( Michael Bloom | ) www.cnbc.com time to read: +10 min

Wells Fargo downgrades Lululemon to equal weight from overweight Wells said in its downgrade of the stock that it sees less balanced risk/reward. Morgan Stanley downgrades Sea Limited to equal weight from overweight Morgan Stanley downgraded the Singapore-based tech conglomerate until its business outlook is clearer. Morgan Stanley upgrades Insulet to overweight from equal weight Morgan Stanley initiated the insulin pump therapy company and said it sees room for further gains. Wells Fargo reiterates Nike as overweight Wells says Nike is a top defensive pick for 2024. Morgan Stanley reiterates Palo Alto as overweight Morgan Stanley said Palo Alto shares have the poten tial to rise further.

Persons: Morgan Stanley, Mizuho, Wells, LULU, Roth, Evercore, Piper Sandler, Piper, NVDA, Goldman Sachs, Goldman, it's bullish, KeyBanc, Worthington Enterprises –, TD Cowen, Coinbase, underperform TD Cowen, Oppenheimer, Uber, Truist, Herc, Palo Organizations: West Bancorp, Bank of America, Union Pacific, US Bancorp, Motors, Mizuho, GM, UAW, UBS, Apple, Deutsche Bank downgrades Anheuser Busch InBev, Deutsche, Deutsche Bank, Airlines, Alaska, " Bank of America, Google, Walmart, Nvidia, AMD, European Partners, Coke, JPMorgan, of America, Magellan, MMP, Arrowhead Pharmaceuticals, Arrowhead Pharma, Worthington Steel, Worthington Industries, Worthington Enterprises, Barclays, Resources, Herc Holdings, United Rentals, Nike, Palo Alto, Palo Locations: China, Singapore, Indonesia

Indeed, studies show that drinking alcohol is less in vogue with younger millennials and Gen Z. Mounting concern around weight loss drugs GLP-1 drugs, which mimic the action of the glucagon-like peptide-1 hormone and stimulate insulin secretion after a meal, lower blood sugar and send feeling of fullness to the brain. What's more, GLP-1 drugs are an overwhelmingly American topic, with most Europeans unaware of them or unwilling to pay high prices. In total, GLP-1 users are only a very small slice of total alcohol consumers, said Spiros Malandrakis, lead alcohol industry researcher at Euromonitor International. The most vulnerable purveyors are those that are trailing the shift in consumption, notably domestic, non-premium beer brands.

Persons: Katie Pell, Pell, wasn't, millennials, Eli Lilly's Mounjaro, Goldman Sachs, Jason English, Nadine Sarwat, Bernstein, Sarwat, Spiros Malandrakis, —, BUD YTD, who'd, Mickey Velado, Brian Sudano, Nell Healy, Healy, she's, Malandrakis, Ryan Brigden, Brigden, Sudano, Joseph Gabelli, Gabelli, Z, there's, it's, Garrett Nelson, They've, seltzer, Nelson, Molson Coors, Bud, he's Organizations: Gallup, Drugs, Nordisk's Ozempic, JPMorgan, CNBC, Euromonitor, Anheuser, Busch Inbev, Beverage Marketing, Constellation, Guinness, Corona, Heineken, Athletic Brewing Company, Heineken Holding, Carlsberg, Constellation Brands, Malandrakis, Beverage, Gabelli, Diageo, Molson Coors, Busch InBev, Molson, Anheuser Busch Locations: Brooklyn, U.S, GLP, imbibing, Angeles, Colorado, Washington, California, North Carolina, San Francisco Bay, Europe, British, Brazil, India

Researchers have known for a while that beer production will be affected by climate change, said Mirek Trnka, a professor at the Global Change Research Institute. Political Cartoons View All 1240 Images"If we don’t act, we’re just going to also lose things that we consider not to be, for example, sensitive or related to climate change. Climate change moves faster than we might realize – but still too slowly for many to notice, he said. Hayes kept the card in his office, and has made it his life’s mission to work on improving winter barley. No matter what farmers and companies do with hops and winter barley, climate change may affect what beer-lovers are able to buy in the future.

Persons: crisscrossed Gayle Goschie's, Goschie, Mirek Trnka, we’re, ”, Trnka, Shaun Townsend, Townsend, Kevin Smith, Smith, – Patrick Hayes, Oregon State University –, Hayes, Ashley McFarland, Douglass Miller, ” Hayes, Dee, Ann Durbin, Walling, ___, Melina Walling, Read Organizations: Change Research, Nature Communications, Oregon State University, University of Minnesota, Barley, Molson Coors, Anheuser Busch, Associated, Cornell, Associated Press, AP Locations: ANGEL, Portland , Oregon, Goschie, Willamette, U.S, Europe, Midwest, Detroit, Chicago

☆ Rising caffeine levels spark calls for ban on energy drink sales to children
▼ + stars: | 2023-08-30 | by ( Kailyn Rhone | ) www.reuters.com time to read: +5 min

[1/2] FILE PHOTO-Prime energy drink cans sit on a shelf at Target in Brooklyn, New York, U.S., August 18, 2023. Rival products like Anheuser Busch InBev-backed (ABI.BR) Ghost energy drinks and Kim Kardashian's “Kimade” energy drink also have 200 mg of caffeine. In the U.S. and UK, no national regulations ban the sale of high-caffeine energy drinks. She added: "Any energy drink with a high dose caffeine in it, such as Prime Energy, is unsafe for children." “I got confused because when you first see the can, it’s hard to see where it says energy drink.

Persons: Kim Kardashian's, Holly Benjamin, Dr, Benjamin, Chuck Schumer, Alani, Logan Paul, KSI, Shick, ”, “, Bonnie Patten, TINA, GNC, Vanessa O'Connell, Lisa Shumaker Organizations: REUTERS, Prime Energy, Anheuser Busch InBev, Monster Energy, University of Chicago, American Academy of Child, Psychiatry, FDA, U.S, Ghost Energy, Congo Brands, American Medical Association, Walmart, Target, Energy, Kailyn, Thomson Locations: Target, Brooklyn , New York, U.S, Canada, Australia, New Zealand, Congo, Florida, Kailyn Rhone, New York

☆ Fall in Bud Light Sales Puts Dent in Beer Maker’s Earnings
▼ + stars: | 2023-08-03 | by ( J. Edward Moreno | More About J. Edward Moreno | ) www.nytimes.com time to read: +1 min

Anheuser-Busch InBev, the global beer-making giant, on Thursday reported a sharp drop in sales and profit in the United States, as it counted the cost of a conservative-led boycott of Bud Light after the company’s collaboration with a transgender influencer. Bud Light has faced a backlash from conservative commentators and celebrities after Dylan Mulvaney, a transgender influencer, posted a promotion for the beer on social media in April. Bud Light was dethroned by Modelo Especial as the nation’s top-selling beer in retail sales in June. Constellation Brands, which sells Modelo in the United States, reported 7.5 percent growth in beer volumes in its most recent quarter, which ended on May 31, compared with the same period last year. Overall volume at Anheuser-Busch, which also sells Beck’s, Michelob, Stella Artois and many other brands, fell by more than 1 percent in the three months through June.

Persons: Bud Light, Busch, “, Dylan Mulvaney, Anheuser Busch, Stella Artois Organizations: Anheuser, Busch InBev, U.S, Modelo Especial, Constellation Brands, Modelo, Busch Locations: United States

☆ Miller Light brewer benefits from Bud Light’s turmoil
▼ + stars: | 2023-08-01 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

That’s a drastic change from the same quarter a year ago, when Bud Light sales were higher than Coors Light and Miller Light sales combined. Net income for the second quarter grew to $342 million, up from $47 million in the same period a year earlier. Since then, sales of Bud Light have been consistently falling by more than 20% every week (compared to the same week prior) since April. In May, the seemingly unthinkable happened: Modelo Especial displaced Bud Light from its top-selling spot in the United States for the first time, ending a roughly two-decade run for Bud Light. The beer giant is set to announce earnings — which will fully cover the Bud Light sales slide — on Thursday.

Persons: Bud, That’s, Molson Coors, Bud Light’s, Bud Light Organizations: New, New York CNN, Molson Coors, Miller, Coors, Anheuser Busch, TAP, Light, Modelo Especial, Bud Light, Molson, Bud, Constellation Brands, Corona Locations: New York, United States

☆ Here’s how Bud Light became the latest corporate bogeyman for Ron DeSantis
▼ + stars: | 2023-07-21 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +10 min

Partnering with a young, popular trans woman could help a brand like Bud Light reach a more youthful demographic. But because Bud Light managed to alienate everyone, it hasn’t gotten the benefit of a buycott. In the week ending on July 8, Bud Light sales, by dollar, fell nearly 24% year-over-year, according to data provided by Williams. Others are more breezy, showing people enjoying Bud Light despite the inconveniences of summer (sunburn, thunderstorm). Bud Light is “coming back,” said Marcel Marcondes, AB InBev’s chief marketing officer, during the Cannes Lions International Festival of Creativity in June.

Persons: Ron DeSantis, Bud Light, influencer Dylan Mulvaney, Bud, BUD, “, Mulvaney, Lamar Taylor, “ prudently, DeSantis, Taylor, Scott Olson, Bud Light’s, Dylan Mulvaney, Anheuser Bush, — Anheuser, Brendan Whitworth, ”, LIV, Rob Carr, buycotts, hasn’t, Bump Williams, Williams, Busch, Whitworth, ” Whitworth, Marcel Marcondes, ” Daniel Korschun, ” Korschun, Erin Reed, Elon Musk, he’s Organizations: New, New York CNN, Florida Gov, Republican, Bud Light, Anheuser, Busch InBev, State Board of Administration, AB InBev, CNN, Busch, “ Anheuser, Gallup, — Anheuser Busch’s, America, Trump National Golf Club, Modelo Especial, InBev’s, Cannes Lions International, Creativity, Drexel University, InBev, Republicans, Target, Twitter, Tesla, Disney Locations: New York, Florida, Sterling , Virginia, Central Florida

☆ Bud Light is trying to meme its way back into your fridge
▼ + stars: | 2023-07-12 | by ( Grace Mayer | ) www.businessinsider.com time to read: +4 min

Bud Light posted a meme on Sunday that seemed to poke fun at the brand's handling of backlash it's faced. The backlash began in April, after Bud Light partnered with transgender influencer Dylan Mulvaney. A video clip posted on Sunday to Bud Light's Twitter and Instagram shows a woman eating a watermelon, a Bud Light can on a picnic table behind her while severe wind whips trash and sends people scurrying. Conservatives are calling for Bud Light boycotts, while advocates are asking the brand to support the transgender community. The recent post from Bud Light, though, seemed to meme-ify Bud Light's own handling of the backlash — silently waiting out the storm of outcry.

Persons: Bud Light, it's, influencer Dylan Mulvaney, Bud Light's, Bud, Brendan Whitworth, Larry Kopp, they're, Busch, Mulvaney, Kopp, Drew Kerr, we've, Kerr Organizations: Service, Bud Light's Twitter, Anheuser, Busch, Bud Light, Mulvaney, TASC Locations: Wall, Silicon

☆ Ahead of New York Pride Parade, Worries About L.G.B.T.Q. Rights
▼ + stars: | 2023-06-25 | by ( Liam Stack | ) www.nytimes.com time to read: +1 min

Over the last year, states across the country have passed laws banning drag performances and transgender health care, while protests and physical attacks on L.G.B.T.Q. Conservative-led boycotts against companies that once embraced Pride festivities, like Target and Anheuser Busch, have led to billions of dollars of corporate losses. Heritage of Pride, which organizes the march, recognized the worsening political climate in an open letter earlier this month that was co-signed with the organizers of dozens of other Pride events across the country. Across the country, a wave of state legislation has targeted L.G.B.T.Q. young people in particular, banning transgender health care for minors and barring teachers from discussing gay and transgender topics in schools.

Persons: Ron De Santis, ” Organizations: Conservative, Target, Anheuser Busch Locations: Florida, America, United States

☆ Here are Thursday's biggest analyst calls: Apple, Tesla, Amazon, Eli Lilly, Broadcom, Microsoft & more
▼ + stars: | 2023-06-22 | by ( Michael Bloom | ) www.cnbc.com time to read: +7 min

Bank of America upgrades XP to buy from neutral Bank of America said the Brazilian investment company's shares will re-rate higher. JPMorgan reiterates Amazon as overweight JPMorgan reiterated the stock as a top idea and said it sees a runway for more growth for Amazon Prime. " Deutsche Bank adds a catalyst call buy on Walgreens Deutsche says it's bullish heading into earnings next week. Bank of America reiterates Eli Lilly as buy Bank of America said the biopharma company is still one of the firm's favorite ideas. Bank of America reiterates Broadcom as buy Bank of America raised its price target on AI beneficiary Broadcom to $1,050 per share from $950.

Persons: Fargo, Goldman Sachs, Wells, Bud, Bud Light, Bernstein, Kellogg, underperform Bernstein, Morgan Stanley downgrades Tesla, Morgan Stanley, Tesla, " Bank of America downgrades Dow, DOW, it's, Riley, Expedia, TripAdvisor, Eli Lilly, Lilly, Raymond James, Alcoa, Piper Sandler, Piper Organizations: Bank of America, of America, Deutsche Bank, Anheuser Busch InBev, Deutsche, Nielsen, JPMorgan, Amazon Prime, Kellogg, " Bank of America, Walgreens Deutsche, Microsoft, Apple, Developers, Broadcom, Alcoa, Citi, Boston Scientific Citi, PFA, Card Locations: Brazil

☆ Here are Tuesday's biggest analyst calls: Nvidia, Apple, Tesla, Amazon, Delta, Rivian, Disney & more
▼ + stars: | 2023-06-20 | by ( Michael Bloom | ) www.cnbc.com time to read: +6 min

Here are Tuesday's biggest calls on Wall Street: Evercore ISI reiterates Apple as outperform Evercore said it's bullish on Apple's venture into augmented and virtual reality. " Morgan Stanley upgrades U.S. Foods to overweight from equal weight Morgan Stanley said in its upgrade of the stock that it sees "optionality." Morgan Stanley initiates Everest Re Group as overweight Morgan Stanley said it's bullish on shares of the insurer. Morgan Stanley initiates Arch Capital as overweight Morgan Stanley said the insurance company is "best positioned for secular growth opportunities." Morgan Stanley upgrades Avis Budget to overweight from equal weight Morgan Stanley said it likes the company's profitability potential.

Persons: Evercore, it's, it's bullish, Piper Sandler, Tesla, Piper, we've, Morgan Stanley, Baidu, Read, Philip Morris, Raymond James downgrades Palantir, Raymond James, Goldman Sachs, Goldman, Canaccord, Bud, Chipotle Organizations: Apple, Pro, Credit Suisse, Citi, Delta Citi, Bank of America, Inc, Foods, Everest, Arch, Avis, OW, Nvidia, Data Center, BMO, Securities, Disney, ESPN, Anheuser Busch InBev Locations: 1H23, 2Q23, China, combustibles, Hulu

☆ Brands like Sony and Chipotle want to make Hollywood-style content for film and TV, and these advertising pioneers have built a startup to get their messages out
▼ + stars: | 2023-06-11 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

That belief has taken him from famed ad agency Wieden + Kennedy to talent agency CAA, where he set up its first marketing consultancy. The firm pitches itself as part management consultancy, part brand entertainment production company, and part consumer brand accelerator. "If a great sports movie happens to come from Nike, it's still great entertainment," Goodman said. "If a great sports movie happens to come from Nike, it's still great entertainment," Goodman said. One thing Goodman and Kaplan are not trying to do is compete with brands' ad agency budgets.

Persons: Jae Goodman, John Kaplan, It's, Gibson, Kennedy, Goodman, Chipotle, Stephanie Perdue, Jay, Kaplan, —, Michael Kassan's, Anheuser, it's, Superconnector, it'll Organizations: Superconnector Studios, Sony, CAA, Observatory, Entertainment, Hollywood, HBO Max, Netflix, Procter & Gamble, Imagine Entertainment, Delirio Studios, MTV Documentary, Paramount, HBO, Apple, Management, Sony Pictures Television, McKinsey, Accenture —, Anheuser Busch, InBev, Gibson, Nike, Talent Locations: LA

☆ Most Americans say companies should publicly support LGBTQ+ community, new GLAAD survey finds
▼ + stars: | 2023-06-01 | by ( Brandon Gomez | ) www.cnbc.com time to read: +3 min

A clear majority of Americans who don't identify as LGBTQ+ believe companies should publicly support the community, according to a new survey from gay rights organization GLAAD. In April, Bud Light came under fire after partnering with transgender social media influencer Dylan Mulvaney. The campaign prompted violent videos of customers shooting cans of Bud Light and a right-wing boycott. In response, the marketing executive who oversaw the partnership at Bud Light parent company Anheuser-Busch Inbev took a leave of absence. Sales of Bud Light since then continue to suffer, according to data by Evercore ISI.

Persons: Critics, Bud Light, influencer Dylan Mulvaney, Bud, Anheuser Busch, Sarah Kate Ellis, Ellis Organizations: Target, Mega, Bud Light, Anheuser, Busch Inbev, Evercore ISI, Mulvaney, GLAAD, Pride, Edelman Trust, Twitter, America

☆ Anheuser-Busch loses LGBTQ+ equality rating from Human Rights Campaign for handling of Bud Light backlash
▼ + stars: | 2023-05-22 | by ( Grace Mayer | ) www.businessinsider.com time to read: +5 min

The Human Rights Campaign removed Anheuser-Busch's equality score and "Best Places to Work Title." The group has since removed this designation in response to the company's handling of backlash from a Bud Light promotion that featured transgender influencer Dylan Mulvaney, USA Today reported. In April, Mulvaney posted a promotion on her Instagram that featured custom Bud Light beer cans with prints of her face. In a statement provided to Insider, Jay Brown, senior vice president of programs, research, and training at Human Rights Campaign, said the group decided to suspend Anheuser-Busch's equality score after several attempts to contact the company's executive team. Last year, the Human Rights Campaign gave Anheuser-Busch its highest equality rating: a 100 on its 2022 Corporate Equality Index score, a tool that weighs a company's corporate policies, practices, and benefits for its LGBTQ employees.

☆ Fact Check-Satire article about Anheuser-Busch closing half its US breweries taken seriously
▼ + stars: | 2023-05-05 | by ( Reuters Fact Check | ) www.reuters.com time to read: +1 min

Anheuser-Busch, Bud Light’s parent company, has received criticism from conservatives following its collaboration with transgender influencer Dylan Mulvaney. But it is not closing half of its breweries in the U.S., contrary to claims shared online that have stemmed from a satirical article. Anheuser-Busch has 12 breweries in the United States (here), and as of this article’s publication, Reuters found no public announcements that half are shutting down. The claim that Anheuser-Busch is closing half of its breweries in the U.S. stems from a satirical article. This article was produced by the Reuters Fact Check team.

☆ Trump, who was notably silent on recent Bud Light boycott, owns up to $5 million in Anheuser-Busch stock, records show
▼ + stars: | 2023-04-28 | by ( Joshua Zitser | ) www.businessinsider.com time to read: +3 min

After Bud Light partnered with transgender TikToker Dylan Mulvaney, right-wingers launched a boycott. But former President Donald Trump has been missing from the conversation. It turns out that he's an investor in Anheuser Busch InBev — the company that produces Bud Light. While the former president has been quiet about the Bud Light outrage, his son, Donald Trump Jr., has called for the boycott to end. Nikki Haley, a Republican presidential candidate, has repeatedly misgendered Mulvaney in speaking out against the Bud Light partnership.

☆ Fact Check-Screenshot saying Bud Light sales are down 80% stems from satire website
▼ + stars: | 2023-04-18 | by ( Reuters Fact Check | ) www.reuters.com time to read: +2 min

An article about Bud Light sales being down 80 percent and its entire marketing team being fired following the brand’s collaboration with transgender influencer Dylan Mulvaney stems from a satirical website. Mulvaney’s sponsorship with Bud Light triggered a conservative backlash. An Anheuser-Busch spokesperson told Reuters via email that the claim that sales were 80% down was not true. Reuters has debunked other claims related to the Mulvaney, including one saying the company CEO resigned (here), or apologized (here). A screenshot that says Bud Light sales are down 80% stem from a satire article.

☆ Fact Check-Anheuser-Busch stock did not hit 52-week high after boycott over sponsorship with trans influencer
▼ + stars: | 2023-04-17 | by ( Reuters Fact Check | ) www.reuters.com time to read: +2 min

In other posts, users said: “So, while the Qrackheads are out there shootin’ up cases of ‘woke’ Bud Light and puttin’ Coors in their Koozies instead… Anheuser-Busch stock just hit a 52-week high?! However, Reuters data shows that the stock hit a nearly-62-week high on March 31, before the boycott, and since April 1, U.S.-listed Anheuser-Busch Inbev SA shares have dipped. Graphics showing Anheuser-Busch Inbev SA stock prices can be seen on the websites of Reuters (here) and Google Finance (here). Reuters has previously debunked claims related to the Bud Light partnership with Mulvaney (here), (here), (here), (here). Anheuser-Busch Inbev SA stock did not hit a 52-week high following a boycott prompted by Bud Light’s partnership with Dylan Mulvaney.

☆ Fact Check-Claim that Anheuser-Busch fired its entire marketing team stems from a satire website
▼ + stars: | 2023-04-12 | by ( Reuters Fact Check | ) www.reuters.com time to read: +1 min

A satirical article about brewing company Anheuser-Busch firing its entire marketing team for partnering with transgender social media influencer Dylan Mulvaney appears to have been taken seriously by some users online. “Anheuser Busch Fires Its Entire Marketing Department After "Worst Mistake In Bud Light History”," read a Twitter post with 1.2 million views at the time of writing (here). A spokesperson for Anheuser-Busch told Reuters that the company has not fired its entire marketing team for collaborating with Dylan Mulvaney, however. Reuters could not find any news publications reporting that the company fired its marketing team following its partnership with Mulvaney. Claims Anheuser Busch fired its marketing department after a partnership with Dylan Mulvaney are not true and were originally published by a satirical website.

☆ Bud Light's inclusive ad campaigns are good for business
▼ + stars: | 2023-04-12 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +7 min

For Bud Light in particular, reaching a new audience is crucial, Alissa Heinerscheid, vice president of marketing at Bud Light, said in a recent Make Yourself at Home podcast interview. Bud Light had “been in decline for a really long time,” she said. From dylanmulvaney/InstagramCurrently, we’re about two weeks into the Bud Light backlash. The performer and TikTok personality, who had partnered with Bud Light previously, has been open about transitioning on Instagram and TikTok. And Texas congressman Dan Crenshaw also weighed in, saying he’s in favor of a Bud Light boycott but doesn’t stock the beer.

☆ Fact Check-Claims Anheuser-Busch CEO apologized for company’s partnership with Dylan Mulvaney stem from satire article
▼ + stars: | 2023-04-11 | by ( Reuters Fact Check | ) www.reuters.com time to read: +2 min

A spokesperson for brewing company Anheuser-Busch told Reuters that online claims its CEO apologized for its collaboration with social media influencer Dylan Mulvaney are false. “I can confirm that these statements are inaccurate and there is no truth to them,” a spokesperson for Anheuser Busch told Reuters in an email. Reuters also could not find any credible news outlet reporting that the CEO of the company had apologized for the partnership. The claim that the company apologized appears to have originated from a satirical website called Dunning-Kruger-Times (here). The claim that Anheuser-Busch’s CEO apologized for company’s partnership with Dylan Mulvaney was originally published by a satirical website.

☆ Fact Check-Claim about Anheuser Busch CEO resigning stems from satirical website
▼ + stars: | 2023-04-11 | by ( Reuters Fact Check | ) www.reuters.com time to read: +4 min

“I can confirm that these statements are inaccurate and there is no truth to them,” a spokesperson for Anheuser Busch told Reuters in an email. Anheuser Busch did once have a high-ranking executive named August Anheuser Busch III (here), (here) , who stepped down in 2011 (here). “I can confirm that these statements are inaccurate and there is no truth to them,” a spokesperson for Anheuser Busch told Reuters in an email. Anheuser Busch did once have a high-ranking executive named August Anheuser Busch III (here), (here) , who stepped down in 2011 (here). The article claiming that Anheuser Busch’s CEO has resigned was satirical.

Kickoff for Super Bowl LVII is at 6:30 p.m. The Super Bowl is advertising's biggest stage, with companies jockeying for a limited supply of spots to get their products in front of millions of consumers' eyeballs. Fox said it raked in a record amount of Super Bowl ad revenue this year. Absent this year will be crypto companies. Last year, four cryptocurrency companies shelled out millions for commercial spots during the big game.

SAO PAULO/MEXICO CITY, Jan 11 (Reuters) - Brazilian retailer Americanas SA (AMER3.SA) said on Wednesday its chief executive and chief financial officer resigned after the discovery of around 20 billion reais ($3.88 billion) in accounting "inconsistencies." Lojas Americanas CEO Sergio Rial departed less than two weeks after taking the job, when he replaced Miguel Gutierrez. Joao Guerra, a long-time Americanas executive not involved with accounting or financial management, will take over as CEO on an interim basis. The amount of accounting inconsistencies is larger than the company´s net equity, 15 billion reais, said Fabrício Gonçalvez, CEO at Box Asset Management. The amount is also almost twice Americanas' 10.7 billion reais market capitalization, according to Refinitiv data.

☆ Kraft Heinz turns to gimmicks and nostalgia to revive its ‘dusty’ brands
▼ + stars: | 2022-11-15 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +10 min

Because they’re incredible.”More than half of Kraft Heinz’s business comes from just eight brands — the aforementioned three, plus Kraft Mac and Cheese, Philadelphia Cream Cheese, Heinz, Lunchables and Ore-Ida. For Kraft Heinz, which is relying on Patricio to execute a comeback, there’s a lot on the line. So we have more loyalty.”For that reason, Kraft Heinz has leaned in to promoting its legacy brands — and with sometimes outrageous marketing. Kraft HeinzOther Kraft Heinz brands have also used attention-grabbing marketing campaigns. Kraft Heinz’s brands now have a presence on gaming platforms like Roblox, in addition to social media channels and other platforms.

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